My name is Dawn Highhouse and I am the owner of GRLife. I am also the Vice President of Customer Experience for MHVillage, located in Grand Rapids, Michigan. MHVillage is an online classified ads platform for manufactured and mobile homes. My role is in customer relations, marketing, and writing. I work to make sure we are communicating clearly with our multi-million dollar customers as well as the regular homeowner.
In my spare time, I am also a freelance writer, Certified Personal Nutrition Coach and Personal Trainer.
How GRLife Began
Several years ago, I lost over 70 pounds through healthy and mindful eating. I loved the way I looked and felt. So to keep the weight off, I decided to start working out. To my surprise, I discovered a love for physical fitness, health, and wellness that I never knew I had. I went from being someone who refused to consider running to completing over 20 Obstacle Course races (Spartan Races and Tough Mudders), and even a trail marathon!
Then Obstacle Course racing led to CrossFit which led to Olympic Style Weightlifting. Now I am a member of USA Weightlifting and West Michigan Barbell Club. I was honored to be one of the women lifting in the Michigan State Weightlifting Championships in 2019.
Time to Give Back
I knew I had to share my passions with others. So much so that I decided to start GRLife. GRlife is a place to help others like myself: people in Grand Rapids who are busy professionals but want to get healthy. In particular, I wanted to focus on folks, who like me, who didn’t grow up as athletes (or even liking exercise) and who were at a loss on where to start.
First, I obtained my certifications to be a Personal Nutrition Coach. I am a Level One Certified Personal Coach through Precision Nutrition.
Next, I studied through the International Sports Sciences Association to become a certified fitness trainer. These certifications have taught me so much. And, as a lifelong learner, I keep going back to learn more.
GRLife Freelance Writing
I love being a Coach, but also I found another way to help people. That is in using my 25 years of writing and marketing experience to create content around getting and staying healthy. So I have become a freelance writer, specializing in health and wellness.
Some of the projects I have worked on recently are:
Articles for 200,000 member gym in Las Vegas that has an online blog and a printed magazine. I have been creating monthly content for them, including the article “The Surprising Supplement that Increases Performance,” which was all about getting enough sleep. The club published it in their most recent magazine. Their demographic is 30-50-year-old gym-goers, who are predominately women.
I’ve been creating long-form, evergreen content pieces (over 1,000 words) for a fellow nutritional coach who specializes in low inflammation diets and healthy eating. Examples of articles I have written for her are “Lifestyle Choices for Stress,” “Alcohol and Inflammation,” and “How to Read Food Labels.” Her demographic is 50-70-year-olds who are not highly knowledgable about modern health science. I help her take very complicated subjects and break them down to make them engaging and easy to understand.
And Then There are the Dogs
I also have one other passion – I foster and adopt senior dogs. One of the things that I love is how being more fit has helped me with my senior pooches. In fact, I write about that quite a bit on my blog. Getting healthy isn’t about visible abs or running marathons. Sometimes it is just about being able to do the things you love to do.
Here are some other ways you can connect with me: